Judul
Building Sustainable Brand Integrating Human Resources and E-Commerce Strategis
Penulis
Marhadi Marhadi
Aiupova Nurgul Bakytbekovna
Novy Anggraini Sudibyo
Anita Boros
Widhayani Puri Setioningtyas
Ni Made Estiyanti
Triara Juniarsih
Myrna Pratiwi Nasution
Budi Setiawan
M. Yunus Dani Al Mahkya
Emilda
Ukuran
15,5 x 23 cm
Tahun
2023
Harga
69.000
This book chapter delves into the intricate relationship between brand management, HR strategies, e-commerce platforms, and sustainable practices. By exploring how these components intersect and influence one another, we aim to provide readers with valuable insights into navigating the complexities of contemporary business environments.
Throughout the chapter, we examine the strategic integration of branding, HR practices, e-commerce technologies, and sustainability initiatives. We explore how organizations can leverage their brand identity to attract and retain top talent, optimize e-commerce platforms to enhance customer engagement, and implement sustainable practices to drive long-term value creation.